Hi, I’m Alison – and thrilled you’re here!
If you’ve ever felt like you’re capable of more but keep finding yourself stuck in the same patterns… you’re in the right place.
As a transformational mind coach, author, and TEDx speaker, I’ve spent over 30 years diving deep into the human mind. My work is driven by a restless curiosity and a burning desire to help people cut through the “internal noise” holding them back.
That’s why I founded 2minds, a platform dedicated to inspiring individuals, teams, and leaders to break free from self-imposed limits and unlock their full, authentic potential.
Why This Matters So Much To Me
To truly understand my obsession with brain-based leadership, you have to go back to the beginning – to the moments that shaped, strained, and ultimately rewired my own mind.
Growing up in the 1970s, I was raised in a strict household shaped by the generational values of the time. As a sensitive child, I interpreted those high standards as a feeling that I was never quite measure-up, constantly striving to meet expectations. Being the “big sister” to twin brothers just two years younger, I quickly developed a deeply caring nature, taking responsibility for everyone around me, down to helping my classmates tie their shoes at school!
Struggling with self-doubt through my teens, I constantly sought external validation and a sense of belonging. In my 20s, I remember sitting in libraries surrounded by books, asking myself: “Is this it?”
At the time, higher education didn’t seem to be on the cards, so I trained as a medical secretary. But my trajectory changed completely when I met my first boss, Mr Corbett, a surgeon who saw talent in me that I hadn’t yet seen in myself. That moment of recognition changed everything: I realised my calling was people, not paper.
Rewriting the Script
That moment sparked a journey of radical boundary-shifting:
The "Be More" Move:
I relocated from the North East to the North West, cutting ties with a restrictive environment to build a life on my own terms.
24 Years on the Front Lines:
While studying counselling, I worked in Drug Services, domestic abuse support, public health, and the NHS. I gained an unfiltered, deep understanding of human “stuff” and the psychological traps people fall into when trying to fit in.
Stepping Away
By 2010, when the system began to lose sight of the individual, I knew it was time to leave. I finally embraced my own intelligence and unconventional style.
My personal journey, from overcoming critical wiring to navigating complex human behaviours, is why I do this work today.
I’ve lived the tension between nature and nurture, and I know first hand that you do not have to be defined by where you started.
My Unique Approach: The Science of "Zero Drama"
High performance isn’t about working harder; it’s about removing the psychological friction-the internal and external “drama”-that stalls innovation, confidence, and growth. Personal and professional lives are inextricably intertwined; you cannot trigger one without affecting the other.
To solve this, I created my signature R.E.A.L. Methodology.
It’s a unique, brain-based framework that blends neuroscience, coaching, Clean Language, NLP, and Cognitive Behavioural Therapy. By combining deep expertise with engaging storytelling, I help you:
Kick imposter syndrome to the curb.
Master tricky, high-stakes conversations.
Build unshakeable personal and organisational resilience.
“Theory is all well and good, but real-life application is everything. My methodology is built to handle anything because I’ve seen, survived, and solved challenges.”
MY VALUES
Boldness
I dare to challenge the status quo and encourage you to step outside your comfort zone. True growth lives beyond the familiar.
Playfulness
Tackling deep challenges doesn’t have to be heavy. I use lightheartedness and humour to spark creativity and maintain momentum.
Curiosity
I view curiosity as the key to unlocking breakthroughs. I approach your unique story with a genuine desire to understand deeply.
Honesty
Transparent communication builds trust. I offer direct, compassionate clarity without the corporate Jargon.
Innovation
I am constantly learning, bringing fresh perspectives and cutting-edge brain science into every programme I run.
A Proven Track Record & A Voice for Change
I’ve had the honour of working with everyone from multinational corporations and non-profits to entrepreneurs and small business owners—guiding teams through extreme disruption and personal transformations.
TEDx Speaker:
You might have seen me on the iconic red circle! My talk, “The Problem with Generational Stereotypes at Work,” explores how we can bridge divides and cultivate modern, empathetic leader
Author:
My book series, A Path Travelled, offers practical, zero-fluff guidance for personal and professional growth.
Award-Winning Mind Coach:
Combining a counselling background with mindset coaching to deliver deeper, longer-lasting results.
WHY WORK WITH ME?
I've Been There:
I know what it feels like to struggle with confidence. I bought the t-shirt, rewrote my story, and now I’m here to help you rewrite yours.
A Warm, Non-Directive Style:
No one wants to be bossed around. I provide a safe, non-judgmental space to sieve through your thoughts and find your own clarity.
Jargon-Free & Practical:
No head-scratching terminology-just actionable, neuroscience-backed strategies that work in the real world.
Complete Investment in You:
I don’t offer surface-level advice. I offer deep, transformative partnerships designed for sustainable growth.
What Clients Say:
“Just what I needed. Alison is an absolute dream to work with.
Honest, empathic, authentic, jun, and with an innate ability to know when to speak and when to wait. A safe space to get out of your own head, sieve through your thoughts, and develop a plan forward is invaluable.”
It’s hard to see clearly when you’re deep in your life or business. As your external coach, I inject fresh insights.
I am described as ‘A warm, non-directive approach’. No-one wants to be bossed around.
I have a unique combination – you get a mindset coach with a counselling background. This will be a deeper experience with longer lasting results.
Engaging, easy to understand, jargon free approach. No head scratching!
I am invested in you and your development. I offer support when you need it
Ready to Ditch the Drama and Build Unshakeable Confidence?
Let’s take a look at how my R.E.A.L. Methodology works in real-life situations and how we can apply it to your journey today.
My qualifications?
✓ Certified Master Practitioner of Neuro-Linguistic Programming (NLP)
✓ Level 5 Advanced Diploma in Psychotherapeutic Counselling (Cognitive Behavioural Therapy)
✓ Level 5 Diploma in Coaching and Mentoring in Management (Clean Language Coaching) (ILM)
✓ Enhanced Performance Strategies for Neuro-Differences in the Workplace (ILM)
✓ NLP Master Coach
✓ Master Practitioner of Time Line Therapy TM
✓ Level 4 Advanced Diploma in Therapeutic Counselling
✓ Master Practitioner of Hypnosis
✓ Accelerated Learning Coach (ILM)
✓ Certified Licence User of Mental Toughness Questionnaire (MTQ) Psychometric Assessment
What is most important to me?
How long have I worked in her field?
For over 30 years. I worked in the NHS for 24 years, mainly as a therapist or specialist worker and founded 2minds in 2010. I have vast experience working with individuals, teams, managers and leaders.
Why is my approach unique?
My approach combines the most effective elements of Coaching, Neuroscience, Clean Language Coaching, Neuro-Linguistic Programming and Cognitive Behavioural Therapy.
As Chair of the Cheshire Woman Awards, I’m proud to champion the incredible women we celebrate each year and it’s a real privilege to create a truly memorable event. I’ve been part of Cheshire Woman Awards since 2010, and each year my passion for it grows. For me, it’s all about celebrating a room full of inspiring women from every walk of life. The stories shared, the courage and grit on display, and the glass ceilings shattered never fail to move me. I love bringing the event to life alongside a fabulous, dedicated committee, and we’re always striving to make it even better.
In my day, I run a business called 2minds where I support leaders, managers, teams and individuals to be their best. I am a published author, TEDx speaker and podcaster. I am an animal lover and will have a go at anything!
As Chair of the Cheshire Woman Awards, I’m proud to champion the incredible women we celebrate each year and it’s a real privilege to create a truly memorable event. I’ve been part of Cheshire Woman Awards since 2010, and each year my passion for it grows. For me, it’s all about celebrating a room full of inspiring women from every walk of life. The stories shared, the courage and grit on display, and the glass ceilings shattered never fail to move me. I love bringing the event to life alongside a fabulous, dedicated committee, and we’re always striving to make it even better.
In my day, I run a business called 2minds where I support leaders, managers, teams and individuals to be their best. I am a published author, TEDx speaker and podcaster. I am an animal lover and will have a go at anything!
BRINGING INSIGHTS INTO YOUR WORLD
MY AWARDS
