Bold Communication |
Radical Innovation | Zero Drama
Hi, I’m Alison – Mind Coach, Author, TEDx Speaker, and founder of 2minds.
But the important stuff is that I don’t do surface-level fixes, polite corporate wallpaper, or superficial motivation that fades by Monday morning.
I help dynamic individuals, leaders and teams get straight to the root of what’s holding them back – stripping away the psychological friction, overthinking, and unspoken drama so you can move forward with clarity, courage, and real momentum.
WORK WITH ME
Wherever you are on your journey, there’s a way forward.
Whether you’re looking for support on a personal level or within your team or organisation, I offer practical down-to-earth coaching to help you make sense, find clarity and create lasting change.
SAME VALUES | SAME APPROACH | REAL RESULTS
I’m the Resident Mind Coach at BBC Radio Merseyside
Helen Jones Afternoon Show
You can catch me once a month chatting all things to navigate life!
Pictured here with Lisa Marrey
Let’s be honest. Have you ever looked at your business or your life and thought, “Why is this so much harder than it needs to be?”
Maybe your leadership team is stuck in polite agreement while real tensions brew beneath the surface. Maybe talented people are second-guessing themselves, or you’re carrying the weight of everyone else’s decisions while conversations go round in circles.
Most people try to fix this with more strategy, new processes, or team-building exercises that barely scratch the surface.
The truth? The problem is rarely capability. The problem is what sits beneath the surface, the unexamined behaviours, outdated mindsets, and unspoken stories driving the show.
Until you address what’s really going on underneath, nothing actually changes.
No fluff. No jargon. Just real, lasting change.
Real transformation isn’t about adding more to your plate; it’s about clearing away the clutter so you can actually do your best work. And honestly? It’s deeply liberating.
Combining cutting-edge neuroscience, psychology, and my signature R.E.A.L. Method, I bring grounded authority and a sharp, playful lens to the human side of performance. I help you pull back the curtain on human behaviour so you can:
- Stop managing symptoms and start resolving root causes.
- Ditch the eggshell-walking for brave, direct, high-trust communication.
- Unlock game-changing “aha!” moments where complex issues suddenly become simple.
IMPOSTER SYNDROME ISN’T ALWAYS WHAT YOU THINK IT IS
You can be brilliant at what you do, experienced, capable and outwardly successful, while still feeling as though you need to work harder, prepare more, keep everyone happy or continually prove that you deserve to be where you are.
Those behaviours can look like ambition, high standards or simply being someone who cares deeply about doing a good job, but under pressure they can become exhausting. The interesting bit is understanding what’s actually driving them underneath the surface. ClaytoGold specifically looks at protective patterns associated with pressure, uncertainty, visibility and change, including overpreparing, overfunctioning, people-pleasing and perfectionism.
As a ClaytoGold™ Licensed Practitioner, I can use the ClaytoGold Imposter Syndrome Assessment and methodology to help you recognise the patterns that may be keeping your imposter syndrome running, understand what’s happening beneath them and get much clearer about where to begin.
Because knowing you experience imposter syndrome is useful. Understanding your pattern gives you something to actually work with.
Alison is a TEDx Speaker
We have worked with Alison for more than 3 years and she has been integral to us as a team providing us the tools for growth, team cohesion, and communication. We wouldn’t operate as a team like we do without her guidance and leadership.
On a personal level, there are not enough words to describe how she has helped me become mentally resilient and confident. Her coaching and leadership models have been a force in my personal development. The guidance she provides that is delivered with respect and kindness has been the perfect recipe for us and for me!
We worked with Alison recently on leadership engagement and communication sessions to try and create open communication and trust among our leadership team. Alison’s approach, practical strategies and expertise has been invaluable in driving organisation cohesion and leadership effectiveness.
Would highly recommend for any team seeking similar sessions.
SOME OF THE BUSINESSES I HAVE WORKED WITH
Having worked with Alison, I can truly see the benefits of having an alternative coaching relationship to the traditional models that are normally offered. Whilst the usual models consider task orientation and achieve breakthrough by considering goals, reality and alternatives. The techniques that Alison offers are to go beyond this; deeper into those elements holding self back. You are able to bring into focus your unconsciousness and those elements you may not even be aware that drive thoughts, feelings and behaviours. You learn to visualise well, both for self and for others – it engages people better. The new personally-driven techniques to dispel negative emotions allow you to spend your energy on more motivating and rewarding activities.
Why 2minds?
People often ask why I named the business 2minds. Here is the reality of how human transformation actually works:
- Conscious vs. Subconscious: You can set all the conscious goals you want, but if your subconscious drivers are pulling the other way, you will stay stuck. I align the two.
- Two People, One Mission: I don’t sit on a pedestal dropping advice. We roll up our sleeves and co-create real solutions together.
- Ending the Internal Tug-of-War: When you’re torn between conflicting priorities or emotions, 2minds gives you the tools to cut through the internal noise and lead with grounded certainty.
Why I Do This Work
I’ve spent my career fascinated by why smart, capable people get stuck in their own way.
I do this work because I refuse to watch brilliant individuals and teams waste energy on unnecessary drama, unspoken conflict, and self-doubt. There is nothing more powerful than watching someone drop the defensive posture, see their own patterns clearly for the first time, and step into their real potential with confidence and ease.
BRINGING INSIGHTS TO YOUR WORLD
SELF HELP TOOLS
Sound Familiar?
“We had a team of high-performing executives who were completely burnt out. Meetings were polite, decisions took weeks, and the frustration was palpable. Everyone was working flat-out, but no one was saying the real things out loud.”
This happens every day in great organisations.
When we worked together using the R.E.A.L. framework, we didn’t waste time on generic team exercises. We went straight to the root: dismantling the unspoken fears and assumptions stalling their progress. By replacing friction with transparent, courageous communication, the workplace drama evaporated. Meetings became fast and energised, decisions got made, and the relief across the room was immediate.
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My Books
Unfiltered Insights to Take Away
I write the way I coach – direct, practical, grounded, and completely free of waffle.
- My Self-Help Series: Practical, down-to-earth toolkits to help you understand your own mind, break destructive loops, and reclaim your personal power.
- Get Real in Leadership (New!): A no-nonsense guide for leaders who are done with traditional management tropes. Learn how to drop the corporate posture, build psychological safety, cut through the drama, and lead high-performing teams with absolute authenticity.
Ready to Get REAL?
If you’re ready to stop tiptoeing around the real issues and start creating meaningful, lasting momentum – for yourself, your leadership, or your whole team – let’s talk.
